SEO, AI Search (GEO) & Social
$500 one-off + $200/month
Unghost's SEO and AI Search (GEO) retainer starts at $500 one-off plus $200 per month.
Classic SEO plus Generative Engine Optimisation (GEO) ensures AI answer engines cite your business too. Unghost provides technical and on-page SEO, Google Business Profile management, and Q&A-structured content that AI engines can extract.
Every month, Unghost delivers plain-English reporting with no jargon decks.
Frequently Asked Questions
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of structuring your website content so that AI models like ChatGPT, Google AI Overviews, and Perplexity understand and cite your business in their answers. Unlike traditional SEO which aims for a blue link, GEO aims to place Unghost clients directly into the AI's generated response.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is structurally identical to GEO. The terms are used interchangeably in the industry to describe optimising content for AI retrieval rather than traditional search engine ranking.
What is the difference between SEO, GEO and AEO?
SEO optimises for search engines to rank your pages in a list of links. GEO and AEO optimise for AI engines to extract your content and quote it directly in a generated answer. Unghost includes both in our $500/month retainer because they rely on the same technical foundation.
How do I get my business mentioned by ChatGPT?
You get your business mentioned by ChatGPT by structuring your website with answer-first passages, using descriptive semantic HTML, and maintaining a high-authority entity footprint. ChatGPT relies heavily on technical SEO fundamentals combined with specific chunking structures.
How do I show up in Google AI Overviews?
You show up in Google AI Overviews by holding high-ranking traditional Google Search positions and providing clear, easily extractable answers to long-tail queries. Google's AI Overview heavily biases toward pages that already rank well in its standard index.
Why isn't my business appearing in AI search results?
Your business isn't appearing in AI search results because your website likely relies on client-side rendering without a pre-rendered fallback, blocking AI crawlers from seeing your text. Unghost fixes this foundational error before applying GEO tactics.
Does AI search actually send traffic to small businesses?
Yes, AI search sends highly qualified traffic to small businesses. While the total volume of clicks is lower than traditional search, AI answers provide direct citations and links that users click when they have high purchase intent.
Is SEO dead now that AI answers questions directly?
No, SEO is not dead, but its shape has changed. AI engines like Perplexity and Google's AI Overviews still rely on traditional search indexes to find the information they quote. Good SEO is the prerequisite for GEO.